I'm generally good about promoting our CD when we play out. I make it known that (a) we have an album, and (b) it is available right here. I do this several times during the course of a gig. And when we don't get any bites, I assume the audience just didn't like us enough.
At today's gig, though, I tried something new. I said how much the CDs cost. And we got three sales, which was pretty respectable given the size of the crowd.
Why did this matter? Because at most gigs, people don't sit through an entire set. Even if they're enjoying the music, they tend to have other places to go. If we tell them how much they need to pay, they don't have to wait around to ask us. They can drop their money in the CD case, grab a CD, and be on their way.
I cannot believe it took me four years to figure this out.