When I first had visions of starting my own band, I had no idea what the band would be called. I just knew I didn't want it to be my name. A band's sound reflects the contributions of all its members. Calling us "Susan Wenger and the Disturbed Unicorns" (or whatever) would deny those contributions.
The decision has served Cinder Bridge well. It only becomes inconvenient at events like the Tucson Folk Festival Songwriting Contest, where the songwriters enter under their own names. My hope is that audience members who have never heard of us will like the two songs I play and buy our CD at the festival's Kitchen Store. But our CD will be filed under Cinder Bridge. Oops.
My plan had been to ask the people running the Kitchen Store to file half of our CDs under "Cinder Bridge" and the other half under my name. I'd slap labels on the "Susan" CDs so searchers wouldn't get confused. The Kitchen Store people had a better idea: They'd have a "Susan Wenger" card in the Ws, and on it they'd write "See Cinder Bridge." If they filed our CDs under both the band name and my name, one group might sell out, and people who looked for us under one name wouldn't know to check the other.
Works for me. I'm for anything that tells people to see Cinder Bridge.