The first classic rock station I ever heard was WCKG in Chicago.
As a teenager living through the vast wasteland that was '80s music, I loved CKG. I loved the whole concept of "classic rock" as a genre. It was as if someone had perused the soundscape of the '60s and '70s and picked exactly the kinds of songs I would have listened to if I'd been of age at the time. Chicago, Clapton, Pink Floyd ... having all these artists in one place was a real treat when I lacked the funds to buy all the records I wanted.
If there was one fly in the WCKG programming ointment, it was this: they occasionally played new tunes.
I wasn't opposed to new tunes on general principle. After all, I hadn't been aware of most of the old stuff when it came out. "Stairway to Heaven" debuted when I was two years old; obviously I wasn't in it for the nostalgia. Hell, I liked the idea that somebody was still making this kind of music. But WCKG conditioned me. Just as Pavlov's dogs salivated whenever a bell rang, I groaned every time the DJ announced that "It doesn't have to be old to be a classic." Because the songs they played after that always sucked.
Other listeners must have agreed with me. Somewhere along the way, the station quietly dropped its policy of ever playing new songs.
Fast-forward a couple decades. I live in Tucson, which has two classic rock stations, 96.1 KLPX and 107.5 KHIT. Of the two, KHIT is more populist. Between tunes they cheerfully announce that "You know every song we play." Hard, soft, art rock, 3-minute pop ... As their call letters suggest, it doesn't matter as long as the song was a huge hit back in its day.
In recent years KHIT has been adding more and more '80s music to its playlist.
Some of the choices seem a little odd. Others make more sense. "Jump" by Van Halen? It has a synth-pop feel that pre-Casio '70s musicians never dreamed of, but Van Halen is still all about the guitar. "I Won't Back Down" by Tom Petty? Absolutely. In terms of singing, Tom Petty is basically Bob Dylan with a few voice lessons.
KLPX has a more coherent aesthetic -- a sense of itself and what it's about. The songs they play seem to belong together. The station leans toward harder material, so when they throw Def Leppard or Guns 'n' Roses into the mix, it doesn't seem out of place. The newer songs aren't exactly
classic classic rock, but they feel like a natural progression of the genre.
Here's what gets me. These bands didn't stop making music in the '80s. If Petty's "I Won't Back Down" (1989) is classic rock, why not "Room at the Top" (1999) or "The Last DJ" (2002)?
The obvious answer: they will be in 20 years, if they stand the test of time (get radio play on other stations) and can therefore be considered safe.
KHIT trades on nostalgia, so I understand why they make the programming choices they do even if I find them annoying. Their entire selling point is that they don't threaten listeners' sensibilities with anything they (gasp) might not have heard before.
KLPX? No idea.
The whole state of affairs is a little depressing. Don't get me wrong,
nostalgia has its place in music -- an important place. But one of the distinguishing features of so-called classic rock (to me, anyway) is that it never sounds dated. Rock and roll from the '50s sounds dated. A whole lot of pop from the '80s sounds dated. Classic rock, whether I like or hate the particular song, manages to sound fresh and relevant right now, wherever right now happens to be. That's its power.
For a radio station not to give new rock music a voice because people might not take to all of it right away goes against the spirit of rock music. Rock is not
safe.
And then, before I can shake my fist in the air, I think of WCKG. What were they playing when they said it doesn't have to be old to be a classic? I cannot for the life of me remember. Maybe that's because whoever picked the music had awful taste and played only forgettable garbage. That seems unlikely, though.
Maybe they were playing Van Halen. Or Tom Petty.
I don't think most of us are nostalgia fiends who can't stand to try anything new, though those people exist. I think the problem is that most new music -- of any era -- is either crap or just OK. It takes patience to wade through all the mediocrity to get to the shiny gems you'll want to hear decades later.
What's your experience? If you're especially attached to some genre of a bygone era, do you also seek out today's gems? Do you still look forward to what's coming next?
