Wednesday, November 18, 2009

Social media advice for Norah Jones

Like many artists these days, Norah Jones has a Twitter account. She hasn't posted anything on it, however. From Entertainment Daily:
“I stared at that web page for about two weeks, every few days. I feel like a total dope. Everything that I want to say sounds dorky, and everything that I don’t want to say sounds totally contrived.”
Hmmm ...

People following her: 4,371
People she's following: 1

For the Twitter-impaired, that means 4,371 users are reading her tweets (or would be if she had any), but she's only reading one user's tweets.

Norah Jones, if you're reading this (which you're not, but whatever), here's some free advice:

If you want to use Twitter like a giant megaphone, you're doing it wrong. The idea is to follow the fans who follow you and listen to them at least as much as you talk to them. Engage in some kind of dialogue ... inasmuch as you can have dialogue 140 characters at a time.

More to the point, this will cure your virtual stage fright forever. Once you see what most tweets look like, you will never worry about coming off dorky again.

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